Market Research/Customer Insights

Connecting Customer Insights to Business Challenges

Learn how BrandMETTLE delivers customer insights to answer your biggest business questions.

In these post-covid, inflationary times, markets are experiencing massive disruption and evolution. Translating deep customer insights into beliefs and behaviors is paramount for brand success. Engaging your current and future customers more deeply on the “why” behind their beliefs and behaviors, understanding their perceptions of your brand and those of your competitors, observing them interacting with your product, and studying their non-verbal communications allows you to gather the insights and ideas you need to stay close to your audiences and to grow your business.

BrandScape Analysis

Deconstructing the competitive landscape identifies areas of opportunity.

Our BrandScape Analysis provides a thorough examination of the competitive positioning, branding elements, language, visual concepts, tone, and messaging that is being (or will be) used in promotional materials.  

We will evaluate both direct and indirect competitors to ensure we identify all of the potential challenges and opportunities your brand will face in the marketplace.

Brand Audit Focus Groups

Witness a range of experiences, opinions, beliefs, and values. Anticipate how brand messaging will resonate by hearing it firsthand from your demographic. Hear language and tone of voice and watch body language of your consumer, all of which make a significant impact in understanding the resonance of your brand’s story.

Our Brand Audits uncover ownable values in your customers’ minds. Our proprietary methodology utilizes several projective exercises designed to simulate a community dialogue that uncovers customer insights and defines brand values.

Focus Groups In Your Key Markets

Need to understand customer beliefs and behaviors in different markets? We conduct focus groups across the United States. We’ll help identify research facilities in your key markets and work with our partners to recruit research participants that match your target audiences.

Williamson County’s Only Focus Group Facility

BrandMETTLE has the only focus group facility in Williamson County. We bring decades of qualitative brand research experience, including competitive analysis, individual interviews, and moderated in-person focus groups. Our first-class focus group facility is large enough to seat up to 12 participants, with room for breakouts and research exercises. We’ll keep you comfortable, too, with a plush viewing suite where you can enjoy all the amenities you’ll need or desire while watching your customers provide insightful feedback.


Use our creative space to inspire your team and grow your business.

Notebook on a desk

Located just south of Nashville, in Downtown Franklin, METTLE5 is available for rent! Meetings, workshops, and presentations. Bringing people together — physically and virtually — is such a key part of what we do and how we work that we designed our space around it. Conducive and configurable to all organizational meetings, team training, and strategy sessions. We’re neighbors with the new Harpeth Square Hotel, fantastic restaurants, bars, cafes, and boutiques, with convenient parking.

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A multi-use space designed to meet your needs

Flexible and adaptable, you can use as much or little of our space as you need. Configure it into the perfect set-up for your presentation, board meeting, training session, orientation, lunch-and-learn, workshop, or happy hour. See our price sheet.

  • Private entrance
  • Great views
  • Natural lighting
  • Private balcony and courtyard
  • LED Samsung TVs
  • Mesh WiFi, Google Nest audio/visual, and Owl conferencing

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