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METTLEup

We love what we do. And have a passion for it.

Sharing ideas, insights to move businesses forward

Brand Strategy
By Matt Brown / December 7, 2022

What Are Your Brand Hallmarks Saying About You?

Color Palette Everyone is viewing everything through a different lens these days. What might have been a positive brand hallmark…

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Brand Strategy
By Matt Brown / December 7, 2022

Is Your Brand Building Emotional Closeness?

As the world wrestles with the COVID-19 pandemic, there is a palpable understanding that our lives have changed. While consumers…

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Senior Living
By Amy LaGrant / December 7, 2022

Emotional Value of the Home

I wrote this back in June 2015, almost eight years ago. The oldest baby boomers were over 70, and the…

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Consumer Insights
By Amy LaGrant / December 7, 2022

Marketing to Older Audiences

The industry has focused on an ageless marketing approach when speaking to the older consumer or has been so focused…

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