METTLEup
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Sharing ideas, insights to move businesses forward
What Are Your Brand Hallmarks Saying About You?
Color Palette Everyone is viewing everything through a different lens these days. What might have been a positive brand hallmark…
Read MoreIs Your Brand Building Emotional Closeness?
As the world wrestles with the COVID-19 pandemic, there is a palpable understanding that our lives have changed. While consumers…
Read MoreEmotional Value of the Home
I wrote this back in June 2015, almost eight years ago. The oldest baby boomers were over 70, and the…
Read MoreMarketing to Older Audiences
The industry has focused on an ageless marketing approach when speaking to the older consumer or has been so focused…
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