Brand Strategy

Color Palette Everyone is viewing everything through a different lens these days. What might have been a positive brand hallmark in the past now suddenly trigger a different set of emotions and responses. Now is a good time to evaluate your brand’s core elements and determine whether or not you are communicating as you intend. …

What Are Your Brand Hallmarks Saying About You? Read More »

As the world wrestles with the COVID-19 pandemic, there is a palpable understanding that our lives have changed. While consumers face challenging times and uncertainty, brands are also bracing themselves for a different landscape where some of the fundamentals of brand strategy are shifting. For example, conventional wisdom would suggest that brands should further promote …

Is Your Brand Building Emotional Closeness? Read More »